Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service.
Most B2B companies have one or more case studies in use. So, case study is not a new invention or something that businesses have used only in recent time. Case study has always been there; though some may not find it glamorous. However, it is popular for one basic reason and the reason is – it mostly always works.
The power of the case study is simple to understand. There can’t be anything else more persuasive than reading how a company has helped someone just like you? And helped them so much, they’ll sign up to tell the world about it?
Case studies are like branded storytelling that brings your company value to life through the experience of an existing customer.
The content that you put in a case study, in terms of format, text, images, quotes of customer can have a huge impact on how effective your case study would be.