What business idea is your startup working on? Is it a world changing idea? Will it have a huge impact on some part of the world? Startups founders, particularly first time founders, do have this urge, an urge to change the world. The way their business ideas are analyzed by investors too, at times, puts… Continue reading Startup idea: are you building a Cathedral?
Customer discovery is not a research. Some time ago (and many a times even now), when a new business idea is worked on, founders would quickly do some research, based on some primary set of information and some secondary. Based on these initial findings, a product development would happen, and when the product is launched… Continue reading Why surveys are not good for customer discovery?
B2B customer discovery appears to be even harder and some of the reasons for this include : Complex products – Typically, in B2B markets products are more complicated. Customers have higher expectations in terms of customization, integration, security, etc. from the products. In an enterprise, there are a lot of things that must be put… Continue reading Why is customer discovery in B2B harder?
In customer discovery, you don’t need to conduct a complicated, detailed and perfect research. You don’t need to use sophisticated statistical tools. All you need to do is to collect reliable feedback and clues. Yet, for many of us, this is one of the hardest part in a new startup building process. Why? There are… Continue reading Why is customer discovery hard?
Most B2B companies have one or more case studies in use. The power of the case study is simple to understand. There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study