Why surveys are not good for customer discovery?

Customer discovery is not a research. Some time ago (and many a times even now), when a new business idea is worked on, founders would quickly do some research, based on some primary set of information and some secondary.  Based on these initial findings, a product development would happen, and when the product is launched… Continue reading Why surveys are not good for customer discovery?

6 Different ways to make use of a customer case study

Most B2B companies have one or more case studies in use.  The power of the case study is simple to understand.  There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study