When you startup, which path should you choose? Do what you know, or do what you love? Some people advise us that you should follow your heart, and start a business based around something you’re truly passionate about. Others will suggest that you look to the things you do well, and build a business based… Continue reading Do you need a passion for your business idea?
The riskiest assumption, for your start-up in the beginning, is whether there are any people actively trying to solve the problem your product will solve for them. These are the people we call early adopters. Your goals is really to find if there are people already trying to solve the problem (that you are… Continue reading Why is finding and engaging with early adopters hard?
How do you come up with the best startup idea for you? Where do you look for ideas? How do you know if a startup idea is right for you? Do you have what it takes to pull off your startup idea? Where do you start — do you rely on your passion, or look for emerging… Continue reading Why is a finding good startup idea hard?