Why is a finding good startup idea hard?

business model - bicycle

How do you come up with the best startup idea for you? Where do you look for ideas? How do you know if a startup idea is right for you? Do you have what it takes to pull off your startup idea? Where do you  start — do you  rely on your passion, or look for emerging technologies or just have an inventory of your skillsets? How many times, have been you a part of a brainstorm session to think of a business idea?

And yet, what has been the result of all those efforts?

Getting a good startup idea is not easy.

Why is it tough?

“For people who aren’t natural born entrepreneurs, the toughest part about making the transition to the entrepreneurial lifestyle is coming up with a profitable business idea.”

Some of  the reasons for this are:

  • You confuse a ‘plan’ a.k.a. “how” with a ‘product’ a.k.a. “ what”.
  • You wait, read, network, and learn until you get a good idea.
  • You search for business ideas on internet. You can google information but you cannot google an idea. Having an idea, understanding some stuff happens when you use information to change the way you think.
  • You get bogged down with domain knowledge constraints
  • You operate on an “autopilot” and start taking everything around us for granted
  • You believe in that “apple on Newton’s head” moment
  • You are afraid to fail.
  • You romanticise with sexy business models of new successful startups a.k.a. Uber and Airbnb.
  • You try to go about finding good ideas in a serious, harder, faster, more efficient way.
  • Not sure if the idea that you thought will succeed
  • You get bogged down with a question whether you can do it.

Business ideas don’t come from the back of napkins in coffee shops, or from careful analysis of your strengths, weaknesses, interests, and market opportunities.

The way to get startup ideas is not to try to think of startup ideas. The way is to look for problems. And this is easier said than done.

The biggest difficulty in getting good business ideas is not knowing how to look for pain points.



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