The 3 Things This Week : 28st December, 2017

Hey,

Happy Holidays!

With the new year approaching, we’re looking forward to another year of exciting things for startup and its founders.

This is yet Thursday again,  I am happy to bring this last edition of “The 3 Things This Week” for 2017 to you.

As you know, “The 3 Things This Week” is a free, short, curated list of useful articles, tools and other resources for building startup businesses. These 3 things would deal, in a random way, with different aspects of startup building – validation, traction, growth, funding, team, founders and I really hope that some of them would make a difference to your situation.

Here are this week’s 3 things!

Thing # 1: The 9 Deadliest Startup Sins by Steve Blank

sinsWhether your venture is a new pizza parlour or the hottest new software product, beware: These nine flawed assumptions are toxic. This article by Steve Blank is most relevant for everyone who wants to build a new business. We all know the pioneering work by Steve Blank in lean startup methodologies that aim to increase odds of success for a new business

Thing # 2OK, Google: How Do I Optimize My Site for Voice Search? By Wordstream

Google continues to innovate how we consume information in today’s digital age. It started with its search engine and the constant algorithm changes it undergoes. Despite many emerging search engines, we still “google” something when we want some information.

voice search

Now, Google once again changes the landscape once again with voice search. Instead of typing your search query, you can now say it. The voice search operator will then process your request and return you pertinent pages for your choosing.

While the concept of voice search is similar to organic search, there are differences that set voice search apart from its contemporary. And this is what you, as a founder need to be aware of to harness it for your business.

Thing # 3: How to Get Started With LinkedIn’s New Website Demographics  by Amanda Zantal-Wiener

linkedin
LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Find out from this article how you can get started on knowing your potential audience, literally.

 

I would love to hear your feedback on 3 Things This Week.

Hope you enjoy, and thanks again for the privilege of emailing you!

Wishing you lots of happy reading,

Shashank

P.S. – If you think of anyone who might enjoy this email, you can share this with a friend or co-worker.

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