The 3 Things This Week, 18th January 2018

Hey,

This is Thursday again,  I am happy to bring these 3 exciting things in today’s edition of “The 3 Things This Week” to you.

As you know, “The 3 Things This Week” is a free, short, curated list of useful articles, tools and other resources for building startup businesses. These 3 things would deal, in a random way, with different aspects of startup building – validation, traction, growth, funding, team, founders.

Here are this week’s 3 things!

Thing # 1:  How to Take a Better Break  by Nir Eyal

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A new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and reenergized, others tend to leave us depleted and drained. In their book “The Distracted Mind: Ancient Brains in a High-Tech World” Dr. Gazzaley, a neuroscientist, and Dr. Rosen, a psychologist, explains that good breaks can reduce mental fatigue, boost brain function, and keep us on-task for longer periods. But Gazzaley and Rosen forewarn that taking the wrong sort of breaks might make us more susceptible to boredom and may actually backfire by making us want to take breaks more often.

You don’t need anyone to tell you that running a startup is hard. Startups take over your life. You think about it 24x7x365. In a startup, things seem great one moment and hopeless the next. It’s a rollercoaster ride of ups and downs.  Burnout is just a possibility and you need to learn the right ways of taking a break to beat it.

Thing # 2:  Empathy Maps: A Complete Guide to Crawling Inside Your Customer’s Head  by Demian Farnworth

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We all need to know our customers in order to create products they’ll actually buy. This is why the minimum viable audience idea is so powerful. It doesn’t start with the product. It starts with the customer.  That means the media you create — the daily podcast, weekly Hangouts, the monthly downloads — all contribute to attracting an audience. As that audience grows, you learn their needs, wants, hopes, and fears. That information allows you to build a worldview of your customer. And when you confirm that worldview in your media, it allows you to sell products they actually want to buy.  Empathy maps are useful in building that worldview of your customers.

Thing # 3:  Required Reading for Early Business Hires  by Nick deWilde

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When an early business like you hires your first business development employee, you are hiring a potential right hand of the founder.  These new recruits need to be effective at understanding the way a startup lives than the tactics. This reading list will get your new recruits to speed on important sales and marketing frameworks in the context of a startup. This will get them to firmly understand the foundational relationship between startups and their customers.  A useful resource if you are hiring your first few key team members.

 

I  would love to hear your feedback on 3 Things This Week.

Hope you enjoy, and thanks again for the privilege of emailing you!

Wishing you lots of happy reading,

 

Shashank

 

P.S.

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