I have been working on some B1B business building projects, and am thrilled to now announce the first one: write your first B2B customer case study, an online course dedicated to disseminating B2B knowledge. B2B customer case study writing is perceived to be complicated and at times time-consuming. There are more than one element to work on – customer relation, creativity, interviewing, presentation and all these elements look to be of a diverse nature.
Learning about each of these elements and mastering them is time-consuming.
Creating case studies isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—not tell—potential customers why your product or service solves a real problem. In short, building a case study that converts is as much an art as it is a science.
This course will teach you both – arts and science with this skill.
This course will take you through the exact steps you need to take to get your first customer case study quickly.
Trust is the key to B2B sale
Due to the accountability that constrains most B2B buyers, trust and security are key issues. No B2B buyer wants to risk his or her livelihood or reputation buying an unreliable product and service. This makes emotional issues such as trust and security absolutely critical. This, in turn, places great emphasis on brand, reputation, case studies which convey reliability and consistency over the life of the product being purchased.
Tools and techniques for building trust
You believe your product offering improves the user experience, engagement, and revenue for your customers. But how can the prospect believe that statement? You need to show it’s true using a real-life example of an existing customer. The case study will tell the facts of what we did for the customer and the actual results he saw. As a marketer, one of our biggest goals is to build trust. There are many ways you can work to build trust, but marketing case studies are the best way to prove that your efforts drive results.
What you will learn
The obvious outcome of this course is – your first B2B case study, in a more efficient manner, that doesn’t distract you from your core focus on business.
This happens with the least amount of investment in terms of your time and resources.
If you are an entrepreneur or a freelance service provider for B2B clients, this course would lead you to have a collection of case studies showcasing where you excel and what expertise differentiates you from competitors. All this would mean more lead conversions, more sales closing, shorter sales cycles and more business for you.
If you are a b2b marketer, this course would give you an edge to understand how to build a B2B customer case study and how to make use of it in the best interest of your sales goals.
I will also keep you informed as my other B2B projects develop, and will keep looking for ways to support all of you in your B2B business building.