Startup traction channel: Speaking engagements

  This blog article is based on the 3 Things This Week’s edition dated 31st May 2018. The theme of this edition is “speaking engagements”, one of the easy traction channels for startups! It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers… Continue reading Startup traction channel: Speaking engagements

The role of an MVP: traction vs vision?

New product building recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just building it based on what you perceive would work for the customers. And all this is answered only through traction… Continue reading The role of an MVP: traction vs vision?

What questions are you asking prospects in an MVP experiment?

  In most of the cases, a landing page is one type of MVP that you use when you are working on a project, more so, if you happen to be non-techie. If you are into coding, there is a greater chance that you are not satisfied with just a simple landing page and there… Continue reading What questions are you asking prospects in an MVP experiment?

Startup traction channel: tradeshows

This blog article is based on the 3 Things This Week’s edition dated 24th May 2018. The theme of this edition is “Tradeshows”, one of the difficult channels for startups!   Trade Shows Trade shows are a chance for companies to show off their products in person. These events are often exclusive to industry insiders… Continue reading Startup traction channel: tradeshows

The role of an MVP: sales vs learning?

  “Our MVP is currently on the App Store, the development was outsourced and looks great but it’s quite slow and glitchy and will probably not be able to get much traction in its current state. I’m also wary of spending too much time + money promoting a subpar product.” This is one post I… Continue reading The role of an MVP: sales vs learning?

Traction channel: Unconventional Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 17th May 2018. The theme of this edition is “Unconventional Public relations (PR)”, one of the interesting channels for startups!   Companies rarely use unconventional PR as their core channel, but when done well, it can yield amazing results. There are two… Continue reading Traction channel: Unconventional Public relations (PR)

Prototype or Proof of Concept (POC) or MVP?

  Marketing was, in the earlier years, applied after the product was completed. The result was, marketers are often forced to promote products that didn’t resonate, that didn’t really work. And the reason marketers didn’t contribute to product development was that they didn’t have any interest or the skills to do so. New product building… Continue reading Prototype or Proof of Concept (POC) or MVP?