Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM

Startup traction channel: Content Marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “content marketing”, one of the traction channels popularly used by many startups! Moz, Unbounce or OkCupid. For each of these companies, their blog was their largest source of customer acquisition during an… Continue reading Startup traction channel: Content Marketing

How much investment is required to open a small-scale cyber cafe?

Its not uncommon or rather its more than common to see a question like “How much investment is required to open a small-scale cyber cafe?” in Quora from wannabe entrepreneurs who want to consider starting a new business of this kind. Or consider a few more questions like: How can we set up an auto… Continue reading How much investment is required to open a small-scale cyber cafe?

Why do you need to bother about articulating the pain point during customer discovery?

  The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?

Startup traction channel: Email marketing

  This blog article is based on the 3 Things This Week’s edition dated 14th June 2018. The theme of this edition is “Email marketing”, one of the most popularly used channels for startups!   Many online retailers (Groupon, Fab, Jackthreads, Thrillist, Zappos) use email marketing as their primary traction channel, via sales, discounts, and… Continue reading Startup traction channel: Email marketing

Startup traction channel: Offline events

  This blog article is based on the 3 Things This Week’s edition dated 7th June 2018. The theme of this edition is “Offline events”, one of the somewhat difficult, yet simple channels for startups!   Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to… Continue reading Startup traction channel: Offline events