Free eBook: Getting the first 100 customers for your startup

Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

In my work with early-stage start-up founders, what I find common many a times is that there is a lack of awareness on the importance of a clarity on the pain point, but also an equal amount of difficulty in articulating the pain point even when there are handful users on board. While the former… Continue reading Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

What is the difference between product-market fit and idea validation?

According to Marc Andreessen, who originally coined ‘Product/Market Fit’ in his post “The Only Thing That Matters”: Product/market fit means being in a good market with a product that can satisfy that market. This is a rather vague definition, and Andreesen gives us a more vivid illustration of what Product/market fit really feels like. You… Continue reading What is the difference between product-market fit and idea validation?

If you get one paying customer does it mean your idea is validated?

Ye! It’s an awesome feeling when we get our first customer to sign up. It’s really a motivator to slog out to get more. But, when you are a new startup project, you are still trying to discover what kind of target audience and pain point does your product resonate and creates a significant value. … Continue reading If you get one paying customer does it mean your idea is validated?

Startup traction channel: Engineering as marketing

This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing

How do I motivate myself to build things I don’t actually use?

I came across this interesting post on one of the discussion forums (it’s a bit long, but I thought of reproducing it in origin here to get a full context of the question). “I am a full-time contractor for a startup where I do full-stack development. The founder of this startup is not happy about… Continue reading How do I motivate myself to build things I don’t actually use?