Can someone explain alpha launch, beta launch and start-ups?

Alpha, beta and MVP (start-up) launches are the product/customer validation methodologies that help in building confidence to launch the product, and thereby results in the success of the product in the market. Even though they all rely on real users and different teams feedback, they are driven by distinct processes, strategies, and goals. These three… Continue reading Can someone explain alpha launch, beta launch and start-ups?

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Have an idea, what next?

This is one question (or some version of it) that is asked on Quora quite often. And, here is a long version of its reply. Launching a new business When you plan to startup, according to the old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and… Continue reading Have an idea, what next?

Free eBook: Getting the first 100 customers for your startup

Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

In my work with developers working on side projects and early-stage start-up founders, what I find common many a times is that there is a lack of awareness on the importance of a clarity on the pain point, but also an equal amount of difficulty in articulating the pain point even when there are handful… Continue reading Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

What is the difference between product-market fit and idea validation?

According to Marc Andreessen, who originally coined ‘Product/Market Fit’ in his post “The Only Thing That Matters”: Product/market fit means being in a good market with a product that can satisfy that market. This is a rather vague definition, and Andreesen gives us a more vivid illustration of what Product/market fit really feels like. You… Continue reading What is the difference between product-market fit and idea validation?