Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)


In my work with developers working on side projects and early-stage start-up founders, what I find common many a times is that there is a lack of awareness on the importance of a clarity on the pain point, but also an equal amount of difficulty in articulating the pain point even when there are handful users on board.

While the former thing typically stems from the  “better mousetrap fallacy” that relies on a thought process that if you build a better product, “they” will come, the later thing is a result of a lack of focus about the pain point at all during the product building phase or even later.

As a result, there were many situations that I worked with where after an MVP or in some cases, after a fully functional final version of the product was launched and in even when there were handful users on board, their interest died down soon after. And the startups in this situation found it tough to navigate the path further.

The problem was clear – the users that came on board were not the right kind of users.

And, the fundamental reason for this was that there was a lack of clarity of the pain point and therefore, the right users were not really chased.

In many of these situations, we worked together to rectify the course and my initial work with the founders involved an articulation of pain point, based on the experience so far, and also after taking into account how competing businesses’ business model.

Based on this work, I have put together a checklist to articulate and build a pain point hypothesis for an early traction.

Hoping that this could be of some use to more people, I decided to share it for free. If you wish to have it, please sign up at this link here.

Do drop your comments or feedback here or if you have any difficulty in using it, please feel free to reach out at




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