Write your first B2B customer case study

  I have been working on some B1B business building projects, and am thrilled to now announce the first one:  write your first B2B customer case study, an online course dedicated to disseminating B2B knowledge.   B2B customer case study writing is perceived to be complicated and at times time-consuming. There are more than one element… Continue reading Write your first B2B customer case study

6 Different ways to make use of a customer case study

Most B2B companies have one or more case studies in use.  The power of the case study is simple to understand.  There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study

B2B marketing case study – the ultimate weapon for social proof

Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service. Most B2B companies have one or more case studies in use. So, case study is not a new invention or something that businesses have used only in recent time.  Case study has always been there;… Continue reading B2B marketing case study – the ultimate weapon for social proof