Checklist for creating and using your first lean canvas

  Lean Canvas is the first step that you get into when you have an idea. And, even when I collaborate with developers working on their side projects or some of the early startup projects, it’s not very uncommon that this step was not followed at all. And, my work with them starts with creating… Continue reading Checklist for creating and using your first lean canvas

Have an idea, what next?

This is one question (or some version of it) that is asked on Quora quite often. And, here is a long version of its reply. Launching a new business When you plan to startup, according to the old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and… Continue reading Have an idea, what next?

If you get one paying customer does it mean your idea is validated?

Ye! It’s an awesome feeling when we get our first customer to sign up. It’s really a motivator to slog out to get more. But, when you are a new startup project, you are still trying to discover what kind of target audience and pain point does your product resonate and creates a significant value. … Continue reading If you get one paying customer does it mean your idea is validated?

Holy shit! I hate to talk to prospects

I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects

Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM

How much investment is required to open a small-scale cyber cafe?

Its not uncommon or rather its more than common to see a question like “How much investment is required to open a small-scale cyber cafe?” in Quora from wannabe entrepreneurs who want to consider starting a new business of this kind. Or consider a few more questions like: How can we set up an auto… Continue reading How much investment is required to open a small-scale cyber cafe?

Why do you need to bother about articulating the pain point during customer discovery?

  The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?