“Where are you on traction,” is one sure question you will be asked if you are talking about your start-up project to someone. What is traction? Unfortunately, there is no real objective measure. Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting… Continue reading WTF is traction?
This crossword puzzle is about how some of the big startups got their early users. All the startups are big names today (see the answer pool below) and it is hard to believe in many situations as to what they did to get their early traction. All the information used in this crossword is based… Continue reading Startup early traction: Crossword puzzle
This blog article is based on the 3 Things This Week’s edition dated 30th August 2018. The theme of this edition is “customer development”. Today when you can get any data about your customers—from which websites they spend the most time on to whether they use Android or Apple—picking up the phone or traveling to… Continue reading Customer Developement
Imagine you start a B2B business, get to Product-Market fit within the first 3 months, and like an Instagram, a WhatsApp or a Pinterest, business growth explodes in just 12 months. Sounds good? In B2B businesses, it takes time to interview customers, build a MVP, validate a need and get to Product-Market fit. And usually,… Continue reading How much time do you need to get to Product-Market Fit in B2B?
Product-Market Fit (PMF) means, being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. No wonder, there are several commonly believed but… Continue reading 4 Myths about Product-Market Fit
This blog article is based on the 3 Things This Week’s edition dated 23rd August 2018. The theme of this edition is “product-market fit”. Product/market fit has always been a fairly abstract concept making it difficult to know when you have actually achieved it. Here are some definitions or interpretations of this term by… Continue reading Product -Market Fit
This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO