Startup traction channel: SEO

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO

How to Measure Product/Market Fit

To recap, what the product/market fit is – it means being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. So, how… Continue reading How to Measure Product/Market Fit

Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Lean code and developers’ side projects

“I like to focus on software development, and marketing is really not my game.  I don’t like to step out of my comfort zone” It’s not too uncommon to hear something like this for when you work with developers who are working with side projects, helping them to build those missing pieces on marketing. Many… Continue reading Lean code and developers’ side projects

How mass marketing nurtures “better mousetrap syndrome” for early start-ups?

“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet Ralph Waldo Emerson illustrates a common misconception in business. The “better mousetrap fallacy” is the mistaken belief that a superior product will automatically generate customers, which would remove the need for doing anything else;… Continue reading How mass marketing nurtures “better mousetrap syndrome” for early start-ups?

Is it cheaper to sign a new customer or to keep an existing customer?

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one as per a research done by Frederick Reichheld of Bain & Company. Why there is such a big difference between the two costs? It is so, because, the barrier to entry is much higher in the sales funnel.… Continue reading Is it cheaper to sign a new customer or to keep an existing customer?