Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup
I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects
The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?
This blog article is based on the 3 Things This Week’s edition dated 7th June 2018. The theme of this edition is “Offline events”, one of the somewhat difficult, yet simple channels for startups! Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to… Continue reading Startup traction channel: Offline events
This blog article is based on the 3 Things This Week’s edition dated 31st May 2018. The theme of this edition is “speaking engagements”, one of the easy traction channels for startups! It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers… Continue reading Startup traction channel: Speaking engagements
In most of the cases, a landing page is one type of MVP that you use when you are working on a project, more so, if you happen to be non-techie. If you are into coding, there is a greater chance that you are not satisfied with just a simple landing page and there… Continue reading What questions are you asking prospects in an MVP experiment?
This blog article is based on the 3 Things This Week’s edition dated 24th May 2018. The theme of this edition is “Tradeshows”, one of the difficult channels for startups! Trade Shows Trade shows are a chance for companies to show off their products in person. These events are often exclusive to industry insiders… Continue reading Startup traction channel: tradeshows