When do you incorporate your startup?

You will find this funny question that is asked on Quara often – “I want to start a business. How do I register my company?” It’s funny because when you are just in the beginning stage, registering your company or incorporating your company is the last thing you think about. So, when do you really… Continue reading When do you incorporate your startup?

What do I do when people around me doubt my business idea?

You get a brilliant idea to build that app! As you think more about it, the more you are convinced that this is going to be a game changer. What do you do next? You bounce this idea with some people around you to check their reaction. They could be your friends or colleagues or… Continue reading What do I do when people around me doubt my business idea?

Solopreneurs and outsourcing collaboration

If you search on Google, the term solopreneur will throw a range of definitions. Macmillan dictionary defines a solopreneur as a business owner who works and runs their business alone. But, that’s not a complete definition. Because, going by this definition, all freelancers and consultants fit under the category. Solopreneurs are beyond that. They are… Continue reading Solopreneurs and outsourcing collaboration

Can someone explain alpha launch, beta launch and start-ups?

Alpha, beta and MVP (start-up) launches are the product/customer validation methodologies that help in building confidence to launch the product, and thereby results in the success of the product in the market. Even though they all rely on real users and different teams feedback, they are driven by distinct processes, strategies, and goals. These three… Continue reading Can someone explain alpha launch, beta launch and start-ups?

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Have an idea, what next?

This is one question (or some version of it) that is asked on Quora quite often. And, here is a long version of its reply. Launching a new business When you plan to startup, according to the old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and… Continue reading Have an idea, what next?

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising