I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects
The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?
New product building recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just building it based on what you perceive would work for the customers. And all this is answered only through traction… Continue reading The role of an MVP: traction vs vision?
In most of the cases, a landing page is one type of MVP that you use when you are working on a project, more so, if you happen to be non-techie. If you are into coding, there is a greater chance that you are not satisfied with just a simple landing page and there… Continue reading What questions are you asking prospects in an MVP experiment?
“Our MVP is currently on the App Store, the development was outsourced and looks great but it’s quite slow and glitchy and will probably not be able to get much traction in its current state. I’m also wary of spending too much time + money promoting a subpar product.” This is one post I… Continue reading The role of an MVP: sales vs learning?
Marketing was, in the earlier years, applied after the product was completed. The result was, marketers are often forced to promote products that didn’t resonate, that didn’t really work. And the reason marketers didn’t contribute to product development was that they didn’t have any interest or the skills to do so. New product building… Continue reading Prototype or Proof of Concept (POC) or MVP?
Traction: A Startup Guide to Getting book has “community building” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Community building involves investing in the connections among your users, fostering those relationships and helping them bring more people… Continue reading Startup traction channel: community building