Product-Market Fit (PMF) means, being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. No wonder, there are several commonly believed but… Continue reading 4 Myths about Product-Market Fit
This blog article is based on the 3 Things This Week’s edition dated 23rd August 2018. The theme of this edition is “product-market fit”. Product/market fit has always been a fairly abstract concept making it difficult to know when you have actually achieved it. Here are some definitions or interpretations of this term by… Continue reading Product -Market Fit
As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit
“I like to focus on software development, and marketing is really not my game. I don’t like to step out of my comfort zone” It’s not too uncommon to hear something like this for when you work with developers who are working with side projects, helping them to build those missing pieces on marketing. Many… Continue reading Lean code and developers’ side projects
Lean Canvas is the first step that you get into when you have an idea. And, even when I collaborate with developers working on their side projects or some of the early startup projects, it’s not very uncommon that this step was not followed at all. And, my work with them starts with creating… Continue reading Checklist for creating and using your first lean canvas
Alpha, beta and MVP (start-up) launches are the product/customer validation methodologies that help in building confidence to launch the product, and thereby results in the success of the product in the market. Even though they all rely on real users and different teams feedback, they are driven by distinct processes, strategies, and goals. These three… Continue reading Can someone explain alpha launch, beta launch and start-ups?
This is one question (or some version of it) that is asked on Quora quite often. And, here is a long version of its reply. Launching a new business When you plan to startup, according to the old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and… Continue reading Have an idea, what next?