When do you incorporate your startup?

You will find this funny question that is asked on Quara often – “I want to start a business. How do I register my company?” It’s funny because when you are just in the beginning stage, registering your company or incorporating your company is the last thing you think about. So, when do you really… Continue reading When do you incorporate your startup?

How do I motivate myself to build things I don’t actually use?

I came across this interesting post on one of the discussion forums (it’s a bit long, but I thought of reproducing it in origin here to get a full context of the question). “I am a full-time contractor for a startup where I do full-stack development. The founder of this startup is not happy about… Continue reading How do I motivate myself to build things I don’t actually use?

How and where can I get good startup ideas?

  (This blog article was published earlier in Medium in September 2017) How do you come up with the best startup idea for you? Where do you look for ideas? How do you know if a startup idea is right for you? Do you have what it takes to pull off your startup idea? Where… Continue reading How and where can I get good startup ideas?

Holy shit! I hate to talk to prospects

I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects

Startup traction channel: Speaking engagements

  This blog article is based on the 3 Things This Week’s edition dated 31st May 2018. The theme of this edition is “speaking engagements”, one of the easy traction channels for startups! It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers… Continue reading Startup traction channel: Speaking engagements

The role of an MVP: traction vs vision?

New product building recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just building it based on what you perceive would work for the customers. And all this is answered only through traction… Continue reading The role of an MVP: traction vs vision?

What makes a customer buy into a new idea (or a product)?

The answer is – solving an immediate, known pain-point for the customer. This is all about the connection between pain point of a customer and the solution that your idea or product offers to solve it. The psychology behind the human pain At the most basic level, people typically spend money on two things: First,… Continue reading What makes a customer buy into a new idea (or a product)?