Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Startup traction channel: Engineering as marketing

This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing

Startup traction channel: Social media ads and display ads

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “social media ads and display ads”, one of the traction channels popularly used by many startups! The most familiar examples of non-SEM ads are the banner ads (also known as display advertising)… Continue reading Startup traction channel: Social media ads and display ads

Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM

Traction channel – Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 10th May 2018. The theme of this edition is “Public relations (PR)”, one of the critical channels for startups!   Public relations (PR) traditionally refers to a company’s public messaging of all kinds. In this traction channel, you deal with getting coverage… Continue reading Traction channel – Public relations (PR)

Traction channel – viral marketing

This blog article is based on the 3 Things This Week’s edition dated 3rd May 2018. The theme of this edition is “viral marketing”, one of the most important and sought-after – dream channel for startups! Viral marketing is the process of getting your existing users to refer others to your product. In the context… Continue reading Traction channel – viral marketing