Startup traction channel: SEO

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO

Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Is it cheaper to sign a new customer or to keep an existing customer?

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one as per a research done by Frederick Reichheld of Bain & Company. Why there is such a big difference between the two costs? It is so, because, the barrier to entry is much higher in the sales funnel.… Continue reading Is it cheaper to sign a new customer or to keep an existing customer?

Startup traction channel: Business developement

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – business development”, one of the traction channels seldom used by many startups! Business development is like sales with one key distinction: it is primarily focused on exchanging value… Continue reading Startup traction channel: Business developement

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Free eBook: Getting the first 100 customers for your startup

Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup