“I like to focus on software development, and marketing is really not my game. I don’t like to step out of my comfort zone” It’s not too uncommon to hear something like this for when you work with developers who are working with side projects, helping them to build those missing pieces on marketing. Many… Continue reading Lean code and developers’ side projects
Pitching isn’t only for raising money—it’s for reaching an agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. A great pitch has two goals: establishing that the opportunity is big and showing that you can pull it off. A good pitch deck tells a compelling story that follows a logical… Continue reading What is the best way to describe a “Problem Statement” in your pitch deck?
Hey, Happy Thursday! How are you doing this week? Before we get into this week’s three things, I must tell you that starting from this edition, there are some changes in the structure and format of 3Things This Week. One noticeable change Is an absence of images. Yes, we are back to simple list format, because… Continue reading The 3 Things This Week: 5th April, 2018
Hey, Happy Thursday! How are you doing this week? Here are this week’s 3 things! This week’s theme is about some of the nuances in lean startup methodologies. Thing # 1: Find Better Problems Worth Solving with the Customer Forces Canvas Asking a prospect to describe his or her top pain points are subjective and more… Continue reading The 3 Things This Week: 8th March, 2018
Essentially, the value proposition is the #1 thing that determines whether people will bother to invest more time and energy to know more about your product or hit the back button. In the early stage of a start-up when you are not yet known popularly, it becomes even more critical that you have a better… Continue reading 7 Close cousins of value proposition
Hey, Happy Thursday! How are you doing this week? Here are this week’s 3 things! This week’s theme is apps or mobile apps. A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch. Mobile applications often stand in contrast to desktop applications that run on desktop computers,… Continue reading The 3 Things This Week : 1st March, 2018
When you startup, which path should you choose? Do what you know, or do what you love? Some people advise us that you should follow your heart, and start a business based around something you’re truly passionate about. Others will suggest that you look to the things you do well, and build a business based… Continue reading Do you need a passion for your business idea?