When you startup, which path should you choose? Do what you know, or do what you love? Some people advise us that you should follow your heart, and start a business based around something you’re truly passionate about. Others will suggest that you look to the things you do well, and build a business based… Continue reading Do you need a passion for your business idea?
The riskiest assumption, for your start-up in the beginning, is whether there are any people actively trying to solve the problem your product will solve for them. These are the people we call early adopters. Your goals is really to find if there are people already trying to solve the problem (that you are… Continue reading Why is finding and engaging with early adopters hard?
How do you come up with the best startup idea for you? Where do you look for ideas? How do you know if a startup idea is right for you? Do you have what it takes to pull off your startup idea? Where do you start — do you rely on your passion, or look for emerging… Continue reading Why is a finding good startup idea hard?
What business idea is your startup working on? Is it a world changing idea? Will it have a huge impact on some part of the world? Startups founders, particularly first time founders, do have this urge, an urge to change the world. The way their business ideas are analyzed by investors too, at times, puts… Continue reading Startup idea: are you building a Cathedral?
Customer discovery is not a research. Some time ago (and many a times even now), when a new business idea is worked on, founders would quickly do some research, based on some primary set of information and some secondary. Based on these initial findings, a product development would happen, and when the product is launched… Continue reading Why surveys are not good for customer discovery?
B2B customer discovery appears to be even harder and some of the reasons for this include : Complex products – Typically, in B2B markets products are more complicated. Customers have higher expectations in terms of customization, integration, security, etc. from the products. In an enterprise, there are a lot of things that must be put… Continue reading Why is customer discovery in B2B harder?
In customer discovery, you don’t need to conduct a complicated, detailed and perfect research. You don’t need to use sophisticated statistical tools. All you need to do is to collect reliable feedback and clues. Yet, for many of us, this is one of the hardest part in a new startup building process. Why? There are… Continue reading Why is customer discovery hard?