B2B customer discovery appears to be even harder and some of the reasons for this include : Complex products – Typically, in B2B markets products are more complicated. Customers have higher expectations in terms of customization, integration, security, etc. from the products. In an enterprise, there are a lot of things that must be put… Continue reading Why is customer discovery in B2B harder?
In customer discovery, you don’t need to conduct a complicated, detailed and perfect research. You don’t need to use sophisticated statistical tools. All you need to do is to collect reliable feedback and clues. Yet, for many of us, this is one of the hardest part in a new startup building process. Why? There are… Continue reading Why is customer discovery hard?
Most B2B companies have one or more case studies in use. The power of the case study is simple to understand. There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study
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Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service. Most B2B companies have one or more case studies in use. So, case study is not a new invention or something that businesses have used only in recent time. Case study has always been there;… Continue reading B2B marketing case study – the ultimate weapon for social proof