How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Lean code and developers’ side projects

“I like to focus on software development, and marketing is really not my game.  I don’t like to step out of my comfort zone” It’s not too uncommon to hear something like this for when you work with developers who are working with side projects, helping them to build those missing pieces on marketing. Many… Continue reading Lean code and developers’ side projects

How mass marketing nurtures “better mousetrap syndrome” for early start-ups?

“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet Ralph Waldo Emerson illustrates a common misconception in business. The “better mousetrap fallacy” is the mistaken belief that a superior product will automatically generate customers, which would remove the need for doing anything else;… Continue reading How mass marketing nurtures “better mousetrap syndrome” for early start-ups?

Checklist for creating and using your first lean canvas

  Lean Canvas is the first step that you get into when you have an idea. And, even when I collaborate with developers working on their side projects or some of the early startup projects, it’s not very uncommon that this step was not followed at all. And, my work with them starts with creating… Continue reading Checklist for creating and using your first lean canvas

Is it cheaper to sign a new customer or to keep an existing customer?

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one as per a research done by Frederick Reichheld of Bain & Company. Why there is such a big difference between the two costs? It is so, because, the barrier to entry is much higher in the sales funnel.… Continue reading Is it cheaper to sign a new customer or to keep an existing customer?

Startup traction channel: Business developement

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – business development”, one of the traction channels seldom used by many startups! Business development is like sales with one key distinction: it is primarily focused on exchanging value… Continue reading Startup traction channel: Business developement

Can someone explain alpha launch, beta launch and start-ups?

Alpha, beta and MVP (start-up) launches are the product/customer validation methodologies that help in building confidence to launch the product, and thereby results in the success of the product in the market. Even though they all rely on real users and different teams feedback, they are driven by distinct processes, strategies, and goals. These three… Continue reading Can someone explain alpha launch, beta launch and start-ups?