Imagine you start a B2B business, get to Product-Market fit within the first 3 months, and like an Instagram, a WhatsApp or a Pinterest, business growth explodes in just 12 months. Sounds good? In B2B businesses, it takes time to interview customers, build a MVP, validate a need and get to Product-Market fit. And usually,… Continue reading How much time do you need to get to Product-Market Fit in B2B?
I have been working on some B1B business building projects, and am thrilled to now announce the first one: write your first B2B customer case study, an online course dedicated to disseminating B2B knowledge. B2B customer case study writing is perceived to be complicated and at times time-consuming. There are more than one element… Continue reading Write your first B2B customer case study