The 3 Things This Week, 18th January 2018

Hey, This is Thursday again,  I am happy to bring these 3 exciting things in today’s edition of “The 3 Things This Week” to you. As you know, “The 3 Things This Week” is a free, short, curated list of useful articles, tools and other resources for building startup businesses. These 3 things would deal,… Continue reading The 3 Things This Week, 18th January 2018

6 Different ways to make use of a customer case study

Most B2B companies have one or more case studies in use.  The power of the case study is simple to understand.  There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study

B2B marketing case study – the ultimate weapon for social proof

Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service. Most B2B companies have one or more case studies in use. So, case study is not a new invention or something that businesses have used only in recent time.  Case study has always been there;… Continue reading B2B marketing case study – the ultimate weapon for social proof