The role of an MVP: sales vs learning?

  “Our MVP is currently on the App Store, the development was outsourced and looks great but it’s quite slow and glitchy and will probably not be able to get much traction in its current state. I’m also wary of spending too much time + money promoting a subpar product.” This is one post I… Continue reading The role of an MVP: sales vs learning?

Prototype or Proof of Concept (POC) or MVP?

  Marketing was, in the earlier years, applied after the product was completed. The result was, marketers are often forced to promote products that didn’t resonate, that didn’t really work. And the reason marketers didn’t contribute to product development was that they didn’t have any interest or the skills to do so. New product building… Continue reading Prototype or Proof of Concept (POC) or MVP?

What makes a customer buy into a new idea (or a product)?

The answer is – solving an immediate, known pain-point for the customer. This is all about the connection between pain point of a customer and the solution that your idea or product offers to solve it. The psychology behind the human pain At the most basic level, people typically spend money on two things: First,… Continue reading What makes a customer buy into a new idea (or a product)?

Startup traction channel – affiliate marketing

Traction: A Startup Guide to Getting book has “affiliate marketing” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). An affiliate program is an arrangement where you pay people or companies for performing certain actions (like making a sale… Continue reading Startup traction channel – affiliate marketing

Did you know there are 11 types of users that you meet?

When we launch a new product, people around us in our network – family members, friends, associates, and well-wishers may be among the first few users who come on board. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers and secondly, they all mean well for… Continue reading Did you know there are 11 types of users that you meet?

How do I measure the success of a newly launched product?

  I was talking to one of the mentees from earlier months, after a gap of about 6 – 7 months and my usual question to him was, how has been his startup business progressing. And, his reply to that question was, “Well, on the customer front, there is no much change in the situation,… Continue reading How do I measure the success of a newly launched product?

Register Now: Founders Companion Program – Idea to MVP

Hey, There are many new developments happening at Climb Lean School of Starting Up and you should hear about a few new courses and a webinar that will be of some help to boost your work in building new business. But, there is this one thing that I am quite excited to work on, and… Continue reading Register Now: Founders Companion Program – Idea to MVP