Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

Startup traction channel: Email marketing

  This blog article is based on the 3 Things This Week’s edition dated 14th June 2018. The theme of this edition is “Email marketing”, one of the most popularly used channels for startups!   Many online retailers (Groupon, Fab, Jackthreads, Thrillist, Zappos) use email marketing as their primary traction channel, via sales, discounts, and… Continue reading Startup traction channel: Email marketing

Traction channel – Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 10th May 2018. The theme of this edition is “Public relations (PR)”, one of the critical channels for startups!   Public relations (PR) traditionally refers to a company’s public messaging of all kinds. In this traction channel, you deal with getting coverage… Continue reading Traction channel – Public relations (PR)

Traction channel – viral marketing

This blog article is based on the 3 Things This Week’s edition dated 3rd May 2018. The theme of this edition is “viral marketing”, one of the most important and sought-after – dream channel for startups! Viral marketing is the process of getting your existing users to refer others to your product. In the context… Continue reading Traction channel – viral marketing

Startup traction channel: community building

  Traction: A Startup Guide to Getting book has “community building” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Community building involves investing in the connections among your users, fostering those relationships and helping them bring more people… Continue reading Startup traction channel: community building

Startup traction channel – targeting blogs

Traction: A Startup Guide to Getting book has “targeting blogs” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Targeting blogs your customers read is one of the most effective ways to get your first wave of customers.  In… Continue reading Startup traction channel – targeting blogs

The 3 Things This Week : 22nd March, 2018

Hey, Happy Thursday! How are you doing this week? Here are this week’s 3 things! This week’s theme is about Facebook, most of us use it one way or other. Thing # 1:  The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles What content do Facebook audiences love to share, like and… Continue reading The 3 Things This Week : 22nd March, 2018