Startup traction channel: SEO

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO

Startup traction channel: Business developement

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – business development”, one of the traction channels seldom used by many startups! Business development is like sales with one key distinction: it is primarily focused on exchanging value… Continue reading Startup traction channel: Business developement

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Startup traction channel: Engineering as marketing

This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing

Startup traction channel: Content Marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “content marketing”, one of the traction channels popularly used by many startups! Moz, Unbounce or OkCupid. For each of these companies, their blog was their largest source of customer acquisition during an… Continue reading Startup traction channel: Content Marketing

Startup traction channel: Offline events

  This blog article is based on the 3 Things This Week’s edition dated 7th June 2018. The theme of this edition is “Offline events”, one of the somewhat difficult, yet simple channels for startups!   Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to… Continue reading Startup traction channel: Offline events