How to Measure Product/Market Fit

To recap, what the product/market fit is – it means being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. So, how… Continue reading How to Measure Product/Market Fit

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Holy shit! I hate to talk to prospects

I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects

What questions are you asking prospects in an MVP experiment?

  In most of the cases, a landing page is one type of MVP that you use when you are working on a project, more so, if you happen to be non-techie. If you are into coding, there is a greater chance that you are not satisfied with just a simple landing page and there… Continue reading What questions are you asking prospects in an MVP experiment?

Prototype or Proof of Concept (POC) or MVP?

  Marketing was, in the earlier years, applied after the product was completed. The result was, marketers are often forced to promote products that didn’t resonate, that didn’t really work. And the reason marketers didn’t contribute to product development was that they didn’t have any interest or the skills to do so. New product building… Continue reading Prototype or Proof of Concept (POC) or MVP?