How to Measure Product/Market Fit

To recap, what the product/market fit is – it means being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. So, how… Continue reading How to Measure Product/Market Fit

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Lean code and developers’ side projects

“I like to focus on software development, and marketing is really not my game.  I don’t like to step out of my comfort zone” It’s not too uncommon to hear something like this for when you work with developers who are working with side projects, helping them to build those missing pieces on marketing. Many… Continue reading Lean code and developers’ side projects

What is the difference between product-market fit and idea validation?

According to Marc Andreessen, who originally coined ‘Product/Market Fit’ in his post “The Only Thing That Matters”: Product/market fit means being in a good market with a product that can satisfy that market. This is a rather vague definition, and Andreesen gives us a more vivid illustration of what Product/market fit really feels like. You… Continue reading What is the difference between product-market fit and idea validation?

Holy shit! I hate to talk to prospects

I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects

Startup traction channel: Social media ads and display ads

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “social media ads and display ads”, one of the traction channels popularly used by many startups! The most familiar examples of non-SEM ads are the banner ads (also known as display advertising)… Continue reading Startup traction channel: Social media ads and display ads

Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM