When do you incorporate your startup?

You will find this funny question that is asked on Quara often – “I want to start a business. How do I register my company?” It’s funny because when you are just in the beginning stage, registering your company or incorporating your company is the last thing you think about. So, when do you really… Continue reading When do you incorporate your startup?

Solopreneurs and outsourcing collaboration

If you search on Google, the term solopreneur will throw a range of definitions. Macmillan dictionary defines a solopreneur as a business owner who works and runs their business alone. But, that’s not a complete definition. Because, going by this definition, all freelancers and consultants fit under the category. Solopreneurs are beyond that. They are… Continue reading Solopreneurs and outsourcing collaboration

Checklist for creating and using your first lean canvas

  Lean Canvas is the first step that you get into when you have an idea. And, even when I collaborate with developers working on their side projects or some of the early startup projects, it’s not very uncommon that this step was not followed at all. And, my work with them starts with creating… Continue reading Checklist for creating and using your first lean canvas

Can someone explain alpha launch, beta launch and start-ups?

Alpha, beta and MVP (start-up) launches are the product/customer validation methodologies that help in building confidence to launch the product, and thereby results in the success of the product in the market. Even though they all rely on real users and different teams feedback, they are driven by distinct processes, strategies, and goals. These three… Continue reading Can someone explain alpha launch, beta launch and start-ups?

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

If you get one paying customer does it mean your idea is validated?

Ye! It’s an awesome feeling when we get our first customer to sign up. It’s really a motivator to slog out to get more. But, when you are a new startup project, you are still trying to discover what kind of target audience and pain point does your product resonate and creates a significant value. … Continue reading If you get one paying customer does it mean your idea is validated?