How mass marketing nurtures “better mousetrap syndrome” for early start-ups?

“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet Ralph Waldo Emerson illustrates a common misconception in business. The “better mousetrap fallacy” is the mistaken belief that a superior product will automatically generate customers, which would remove the need for doing anything else;… Continue reading How mass marketing nurtures “better mousetrap syndrome” for early start-ups?