Is it cheaper to sign a new customer or to keep an existing customer?

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one as per a┬áresearch done by Frederick Reichheld of Bain & Company. Why there is such a big difference between the two costs? It is so, because, the barrier to entry is much higher in the sales funnel.… Continue reading Is it cheaper to sign a new customer or to keep an existing customer?