This crossword puzzle is about how some of the big startups got their early users. All the startups are big names today (see the answer pool below) and it is hard to believe in many situations as to what they did to get their early traction. All the information used in this crossword is based… Continue reading Startup early traction: Crossword puzzle
This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO
This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales
“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet Ralph Waldo Emerson illustrates a common misconception in business. The “better mousetrap fallacy” is the mistaken belief that a superior product will automatically generate customers, which would remove the need for doing anything else;… Continue reading How mass marketing nurtures “better mousetrap syndrome” for early start-ups?
Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one as per a research done by Frederick Reichheld of Bain & Company. Why there is such a big difference between the two costs? It is so, because, the barrier to entry is much higher in the sales funnel.… Continue reading Is it cheaper to sign a new customer or to keep an existing customer?
Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup
This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing