The role of an MVP: sales vs learning?

  “Our MVP is currently on the App Store, the development was outsourced and looks great but it’s quite slow and glitchy and will probably not be able to get much traction in its current state. I’m also wary of spending too much time + money promoting a subpar product.” This is one post I… Continue reading The role of an MVP: sales vs learning?

What is the best way to describe “traction” in your pitch deck?

A typical pitch deck is used for raising funds for your startup. A good pitch deck tells a compelling story that follows a logical sequence and shows strong business model validation from experiments and research data. Why is describing “traction” important? Traction makes a startup fundable. Most investors care most about actual traction in a… Continue reading What is the best way to describe “traction” in your pitch deck?

How do I measure the success of a newly launched product?

  I was talking to one of the mentees from earlier months, after a gap of about 6 – 7 months and my usual question to him was, how has been his startup business progressing. And, his reply to that question was, “Well, on the customer front, there is no much change in the situation,… Continue reading How do I measure the success of a newly launched product?