Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

In my work with developers working on side projects and early-stage start-up founders, what I find common many a times is that there is a lack of awareness on the importance of a clarity on the pain point, but also an equal amount of difficulty in articulating the pain point even when there are handful… Continue reading Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

Holy shit! I hate to talk to prospects

I was working with a solo techie founder of a new startup for past few weeks, running a few customer discovery experiments with a goal to know the “right” customers to go after. The target market for this startup was incidentally small shops providing grooming services in the UK. Week 1: We sent direct messages… Continue reading Holy shit! I hate to talk to prospects

Why do you need to bother about articulating the pain point during customer discovery?

  The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?

Startup traction channel: Email marketing

  This blog article is based on the 3 Things This Week’s edition dated 14th June 2018. The theme of this edition is “Email marketing”, one of the most popularly used channels for startups!   Many online retailers (Groupon, Fab, Jackthreads, Thrillist, Zappos) use email marketing as their primary traction channel, via sales, discounts, and… Continue reading Startup traction channel: Email marketing

Startup traction channel: Offline events

  This blog article is based on the 3 Things This Week’s edition dated 7th June 2018. The theme of this edition is “Offline events”, one of the somewhat difficult, yet simple channels for startups!   Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to… Continue reading Startup traction channel: Offline events

Startup traction channel: Speaking engagements

  This blog article is based on the 3 Things This Week’s edition dated 31st May 2018. The theme of this edition is “speaking engagements”, one of the easy traction channels for startups! It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers… Continue reading Startup traction channel: Speaking engagements

The role of an MVP: traction vs vision?

New product building recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just building it based on what you perceive would work for the customers. And all this is answered only through traction… Continue reading The role of an MVP: traction vs vision?