Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

In my work with developers working on side projects and early-stage start-up founders, what I find common many a times is that there is a lack of awareness on the importance of a clarity on the pain point, but also an equal amount of difficulty in articulating the pain point even when there are handful… Continue reading Checklist for articulation of pain point hypothesis (with a free downloadable PDF copy)

Why do you need to bother about articulating the pain point during customer discovery?

  The key thing in customer discovery is to discover what works for your business model. There are two resources with an availability of limited quantity – money and time. So, you want to learn if your business model works are not in a short time and with as less spending. When you launch your… Continue reading Why do you need to bother about articulating the pain point during customer discovery?

What makes a customer buy into a new idea (or a product)?

The answer is – solving an immediate, known pain-point for the customer. This is all about the connection between pain point of a customer and the solution that your idea or product offers to solve it. The psychology behind the human pain At the most basic level, people typically spend money on two things: First,… Continue reading What makes a customer buy into a new idea (or a product)?

What is the best way to describe a “Problem Statement” in your pitch deck?

Pitching isn’t only for raising money—it’s for reaching an agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. A great pitch has two goals: establishing that the opportunity is big and showing that you can pull it off. A good pitch deck tells a compelling story that follows a logical… Continue reading What is the best way to describe a “Problem Statement” in your pitch deck?

Find a pain worth your time

I get so many questions on Quora and I’m truly flattered that so many of aspiring entrepreneurs ask my opinion and ask for my help. I’ve always been very happy to offer my thoughts on all aspects of starting up and how to go about how pain point is the starting point of a new… Continue reading Find a pain worth your time