Traction channel: Unconventional Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 17th May 2018. The theme of this edition is “Unconventional Public relations (PR)”, one of the interesting channels for startups!   Companies rarely use unconventional PR as their core channel, but when done well, it can yield amazing results. There are two… Continue reading Traction channel: Unconventional Public relations (PR)

Traction channel – Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 10th May 2018. The theme of this edition is “Public relations (PR)”, one of the critical channels for startups!   Public relations (PR) traditionally refers to a company‚Äôs public messaging of all kinds. In this traction channel, you deal with getting coverage… Continue reading Traction channel – Public relations (PR)