Traction channel – Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 10th May 2018. The theme of this edition is “Public relations (PR)”, one of the critical channels for startups!   Public relations (PR) traditionally refers to a company‚Äôs public messaging of all kinds. In this traction channel, you deal with getting coverage… Continue reading Traction channel – Public relations (PR)

Traction channel – viral marketing

This blog article is based on the 3 Things This Week’s edition dated 3rd May 2018. The theme of this edition is “viral marketing”, one of the most important and sought-after – dream channel for startups! Viral marketing is the process of getting your existing users to refer others to your product. In the context… Continue reading Traction channel – viral marketing