I have been working on some B1B business building projects, and am thrilled to now announce the first one: write your first B2B customer case study, an online course dedicated to disseminating B2B knowledge. B2B customer case study writing is perceived to be complicated and at times time-consuming. There are more than one element… Continue reading Write your first B2B customer case study
When you’re just starting you have one main priority: validating that the problem you are trying to solve is in fact real. In other words, you want to find those people who currently have a pain point that you want to solve. Figuring out who that someone is therefore crucial to your survival. Who they… Continue reading 4 Signs to know if you are not with early adopters
Most B2B companies have one or more case studies in use. The power of the case study is simple to understand. There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it. Case studies… Continue reading 6 Different ways to make use of a customer case study
Are you a B2B startup founder and looking to grow your conversion rate using B2B customer case studies? Fill in details at https://form.jotform.me/72065109362452 to receive a free eBook instantly.
Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service. Most B2B companies have one or more case studies in use. So, case study is not a new invention or something that businesses have used only in recent time. Case study has always been there;… Continue reading B2B marketing case study – the ultimate weapon for social proof