The role of an MVP: traction vs vision?

New product building recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just building it based on what you perceive would work for the customers. And all this is answered only through traction… Continue reading The role of an MVP: traction vs vision?

What questions are you asking prospects in an MVP experiment?

  In most of the cases, a landing page is one type of MVP that you use when you are working on a project, more so, if you happen to be non-techie. If you are into coding, there is a greater chance that you are not satisfied with just a simple landing page and there… Continue reading What questions are you asking prospects in an MVP experiment?

Startup traction channel: tradeshows

This blog article is based on the 3 Things This Week’s edition dated 24th May 2018. The theme of this edition is “Tradeshows”, one of the difficult channels for startups!   Trade Shows Trade shows are a chance for companies to show off their products in person. These events are often exclusive to industry insiders… Continue reading Startup traction channel: tradeshows

The role of an MVP: sales vs learning?

  “Our MVP is currently on the App Store, the development was outsourced and looks great but it’s quite slow and glitchy and will probably not be able to get much traction in its current state. I’m also wary of spending too much time + money promoting a subpar product.” This is one post I… Continue reading The role of an MVP: sales vs learning?

Why You Shouldn’t Sell Your Side Project?

  I’ve recently teamed up on a new project called GitHustle.  Working on it has involved working closely with developers who have side projects. Their core strengths are coding, and they often prefer to limit the scope of their work to building software. Some try to learn basics of building a business, while others try… Continue reading Why You Shouldn’t Sell Your Side Project?

Startup traction channel: community building

  Traction: A Startup Guide to Getting book has “community building” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Community building involves investing in the connections among your users, fostering those relationships and helping them bring more people… Continue reading Startup traction channel: community building

Startup traction channel – affiliate marketing

Traction: A Startup Guide to Getting book has “affiliate marketing” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). An affiliate program is an arrangement where you pay people or companies for performing certain actions (like making a sale… Continue reading Startup traction channel – affiliate marketing