WTF is traction?

“Where are you on traction,” is one sure question you will be asked if you are talking about your start-up project to someone. What is traction? Unfortunately, there is no real objective measure. Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting… Continue reading WTF is traction?

Startup early traction: Crossword puzzle

This crossword puzzle is about how some of the big startups got their early users. All the startups are big names today (see the answer pool below) and it is hard to believe in many situations as to what they did to get their early traction. All the information used in this crossword is based… Continue reading Startup early traction: Crossword puzzle

Startup traction channel: SEO

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – SEO”, one of the essential traction channels used by most of the startups! Search engine optimization (SEO) is the process of improving your ranking in search engines in… Continue reading Startup traction channel: SEO

Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Startup traction channel: Engineering as marketing

This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing