When do you incorporate your startup?

You will find this funny question that is asked on Quara often – “I want to start a business. How do I register my company?” It’s funny because when you are just in the beginning stage, registering your company or incorporating your company is the last thing you think about. So, when do you really… Continue reading When do you incorporate your startup?

Don’t quit your work yet (and jump full time into your side-project)

When is it time to transition from your day job to full time into your side project? If you work for an employer during the day but are into running a side project through late nights and weekends, it is at times tempting to jump the gun. But, hold that thought. Here are some of… Continue reading Don’t quit your work yet (and jump full time into your side-project)

Solopreneurs and outsourcing collaboration

If you search on Google, the term solopreneur will throw a range of definitions. Macmillan dictionary defines a solopreneur as a business owner who works and runs their business alone. But, that’s not a complete definition. Because, going by this definition, all freelancers and consultants fit under the category. Solopreneurs are beyond that. They are… Continue reading Solopreneurs and outsourcing collaboration

Startup traction channel: existing platform based marketing

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “existing platform based marketing”, one of the uncommon traction channels used by many startups! Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of… Continue reading Startup traction channel: existing platform based marketing

Startup traction channel: Offline advertising

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “offline ads”, one of the traction channels popularly used by many startups! There are many kinds of offline ads – TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of… Continue reading Startup traction channel: Offline advertising

Startup traction channel: Engineering as marketing

This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “engineering as marketing”, one of the traction channels not used by many startups! Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. We… Continue reading Startup traction channel: Engineering as marketing

How do I motivate myself to build things I don’t actually use?

I came across this interesting post on one of the discussion forums (it’s a bit long, but I thought of reproducing it in origin here to get a full context of the question). “I am a full-time contractor for a startup where I do full-stack development. The founder of this startup is not happy about… Continue reading How do I motivate myself to build things I don’t actually use?