If you get one paying customer does it mean your idea is validated?

Ye! It’s an awesome feeling when we get our first customer to sign up. It’s really a motivator to slog out to get more. But, when you are a new startup project, you are still trying to discover what kind of target audience and pain point does your product resonate and creates a significant value. … Continue reading If you get one paying customer does it mean your idea is validated?

Startup traction channel: Speaking engagements

  This blog article is based on the 3 Things This Week’s edition dated 31st May 2018. The theme of this edition is “speaking engagements”, one of the easy traction channels for startups! It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers… Continue reading Startup traction channel: Speaking engagements

Prototype or Proof of Concept (POC) or MVP?

  Marketing was, in the earlier years, applied after the product was completed. The result was, marketers are often forced to promote products that didn’t resonate, that didn’t really work. And the reason marketers didn’t contribute to product development was that they didn’t have any interest or the skills to do so. New product building… Continue reading Prototype or Proof of Concept (POC) or MVP?

Traction channel – Public relations (PR)

This blog article is based on the 3 Things This Week’s edition dated 10th May 2018. The theme of this edition is “Public relations (PR)”, one of the critical channels for startups!   Public relations (PR) traditionally refers to a company’s public messaging of all kinds. In this traction channel, you deal with getting coverage… Continue reading Traction channel – Public relations (PR)

What makes a customer buy into a new idea (or a product)?

The answer is – solving an immediate, known pain-point for the customer. This is all about the connection between pain point of a customer and the solution that your idea or product offers to solve it. The psychology behind the human pain At the most basic level, people typically spend money on two things: First,… Continue reading What makes a customer buy into a new idea (or a product)?

Traction channel – viral marketing

This blog article is based on the 3 Things This Week’s edition dated 3rd May 2018. The theme of this edition is “viral marketing”, one of the most important and sought-after – dream channel for startups! Viral marketing is the process of getting your existing users to refer others to your product. In the context… Continue reading Traction channel – viral marketing

Startup traction channel: community building

  Traction: A Startup Guide to Getting book has “community building” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Community building involves investing in the connections among your users, fostering those relationships and helping them bring more people… Continue reading Startup traction channel: community building