Startup traction channel – affiliate marketing

Traction: A Startup Guide to Getting book has “affiliate marketing” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). An affiliate program is an arrangement where you pay people or companies for performing certain actions (like making a sale… Continue reading Startup traction channel – affiliate marketing

Startup traction channel – targeting blogs

Traction: A Startup Guide to Getting book has “targeting blogs” as one of the traction channels and this is the subject of this blog post (build from this week’s edition of the newsletter – 3ThingsThisWeek). Targeting blogs your customers read is one of the most effective ways to get your first wave of customers.  In… Continue reading Startup traction channel – targeting blogs

Get your startup idea funded!

Fundraising as such is tough and when you do not have a full product or when you are just an idea stage, it is all the more tough, if not impossible. This free webinar is about giving you some insights on one single most important ingredient – traction, to make it possible. Registration @ http://bit.ly/2IkNHJZ  … Continue reading Get your startup idea funded!

Did you know there are 11 types of users that you meet?

When we launch a new product, people around us in our network – family members, friends, associates, and well-wishers may be among the first few users who come on board. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers and secondly, they all mean well for… Continue reading Did you know there are 11 types of users that you meet?

How do I measure the success of a newly launched product?

  I was talking to one of the mentees from earlier months, after a gap of about 6 – 7 months and my usual question to him was, how has been his startup business progressing. And, his reply to that question was, “Well, on the customer front, there is no much change in the situation,… Continue reading How do I measure the success of a newly launched product?

Will you jump in?

  The idea is the most critical and fundamental element of a new business and for many, the new business starts when there is some great idea to execute. Many wait for good ideas to happen to them. Many ask around for suggestions on good ideas. In many of such situations; it is not that… Continue reading Will you jump in?

Register Now: Founders Companion Program – Idea to MVP

Hey, There are many new developments happening at Climb Lean School of Starting Up and you should hear about a few new courses and a webinar that will be of some help to boost your work in building new business. But, there is this one thing that I am quite excited to work on, and… Continue reading Register Now: Founders Companion Program – Idea to MVP