WTF is traction?

“Where are you on traction,” is one sure question you will be asked if you are talking about your start-up project to someone. What is traction? Unfortunately, there is no real objective measure. Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting… Continue reading WTF is traction?

4 Myths about Product-Market Fit

Product-Market Fit (PMF) means, being in a good market with a product that can satisfy that market. This is a rather vague definition. It gets even weirder – you can always feel when product/market fit isn’t happening. And you can always feel product/market fit when it’s happening. No wonder, there are several commonly believed but… Continue reading 4 Myths about Product-Market Fit

Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Startup traction channel: Business developement

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – business development”, one of the traction channels seldom used by many startups! Business development is like sales with one key distinction: it is primarily focused on exchanging value… Continue reading Startup traction channel: Business developement

Free eBook: Getting the first 100 customers for your startup

Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup

Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM