Startup traction channel: Sales

  This blog article is based on the 3 Things This Week’s edition dated 9th August 2018. The theme of this edition is “startup traction channel – sales”, a must channel for enterprise startups and many consumer startups! Sales is the process of generating leads, qualifying them, and converting them into paying customers. This channel… Continue reading Startup traction channel: Sales

How to get Product-Market Fit

As you guessed it correctly, there is a unique path for every company to get product-market fit. But there are a few things that will help you get there. Here is one advice from Marc Andreesen. Do whatever is required to get to Product-Market fit. Including changing out people, rewriting your product, moving into a… Continue reading How to get Product-Market Fit

Startup traction channel: Business developement

  This blog article is based on the 3 Things This Week’s edition dated 2nd August 2018. The theme of this edition is “startup traction channel – business development”, one of the traction channels seldom used by many startups! Business development is like sales with one key distinction: it is primarily focused on exchanging value… Continue reading Startup traction channel: Business developement

Free eBook: Getting the first 100 customers for your startup

Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers. If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is,… Continue reading Free eBook: Getting the first 100 customers for your startup

Startup traction channel: SEM

  This blog article is based on the 3 Things This Week’s edition dated 21st June 2018. The theme of this edition is “search engine marketing”, one of the traction channels popularly used by many startups! Search engine marketing (SEM) refers to placing advertisements on search engines like Google, where online marketers spend over $… Continue reading Startup traction channel: SEM

Startup traction channel: Email marketing

  This blog article is based on the 3 Things This Week’s edition dated 14th June 2018. The theme of this edition is “Email marketing”, one of the most popularly used channels for startups!   Many online retailers (Groupon, Fab, Jackthreads, Thrillist, Zappos) use email marketing as their primary traction channel, via sales, discounts, and… Continue reading Startup traction channel: Email marketing

Startup traction channel: Offline events

  This blog article is based on the 3 Things This Week’s edition dated 7th June 2018. The theme of this edition is “Offline events”, one of the somewhat difficult, yet simple channels for startups!   Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to… Continue reading Startup traction channel: Offline events