7 Close cousins of value proposition

Essentially, the value proposition is the #1 thing that determines whether people will bother to invest more time and energy to know more about your product or hit the back button. In the early stage of a start-up when you are not yet known popularly, it becomes even more critical that you have a better… Continue reading 7 Close cousins of value proposition

Why do you want to give shit about value proposition at an idea stage?

When a new wannabe founder is excitedly sharing his new business idea and how it is going to revolutionise the world, all goes well right through when he is talking about the problems his startup aims to solve. ¬†Technology, product, target audience, and growth plans. Then I hit the wall when he is asked a… Continue reading Why do you want to give shit about value proposition at an idea stage?