What makes a customer buy into a new idea (or a product)?

The answer is – solving an immediate, known pain-point for the customer. This is all about the connection between pain point of a customer and the solution that your idea or product offers to solve it. The psychology behind the human pain At the most basic level, people typically spend money on two things: First,… Continue reading What makes a customer buy into a new idea (or a product)?

Traction channel – viral marketing

This blog article is based on the 3 Things This Week’s edition dated 3rd May 2018. The theme of this edition is “viral marketing”, one of the most important and sought-after – dream channel for startups! Viral marketing is the process of getting your existing users to refer others to your product. In the context… Continue reading Traction channel – viral marketing